Functional cereal · clearly considered
Beautiful cereal. Nothing to hide.
The Sweetfaces story · 01—04
The complete product story is available in text on this page.
A warm first impression, with the product held clearly at the center.
Draft ingredients and flavor notes move into view instead of hiding behind the pack.
A concept family with different flavor worlds and the same commitment to clarity.
Every ingredient earns an explanation before it earns a place in a finished formula.
Meet the six conceptsThe film moves from the first package impression to draft ingredients, the six-product concept family, and the standard that every ingredient should have a clear reason to be there.
Ingredient ledger
Radical clarity, in plain language
Select an ingredient to see what it contributes, where it comes from, and how clearly we can describe it today.
Claim transparency
Draft claims, not package promises
Every proposed statement stays provisional until the final formula, measurement, jurisdiction, evidence, and review date are all in place.
Draft claim only. Do not present as finalized until the formula, serving basis, evidence, label language, and applicable market requirements have been reviewed.
Draft claim only. Do not present as finalized until the formula, serving basis, evidence, label language, and applicable market requirements have been reviewed.
Draft claim only. Do not present as finalized until the formula, serving basis, evidence, label language, and applicable market requirements have been reviewed.
Draft claim only. Do not present as finalized until the formula, serving basis, evidence, label language, and applicable market requirements have been reviewed.
Draft claim only. Do not present as finalized until the formula, serving basis, evidence, label language, and applicable market requirements have been reviewed.
Draft claim only. Do not present as finalized until the formula, serving basis, evidence, label language, and applicable market requirements have been reviewed.
Draft claim only. Do not present as finalized until the formula, serving basis, evidence, label language, and applicable market requirements have been reviewed.
Product universe
Six expressions, one clear standard
Not For Sale · No market launch or availability has been announced.
A soft, berry-led cereal concept with a strawberry finish.
Showing Strawberry Silk.
Why Sweetfaces
Sweetfaces begins with a simple belief: a beautiful package should invite a closer look, not distract from what is in it. The product is still being formulated, so our clearest promise today is how openly we will show the work.
Love what’s inside.
Full disclosure
The complete view · Strawberry Silk
This is a formulation-stage record—not a final retail label. It becomes definitive only after supplier, manufacturing, nutrition, allergen, and regulatory review.
Draft ingredient declaration
Whole grain oats, Milk protein, Chicory root fiber, Freeze-dried strawberries, Vanilla, Sea salt.
Mock working set only. Ingredient inclusion, order, names, supplier subingredients, processing aids, and allergen statement remain formulation-pending.Nutrition facts
Allergens
Draft formulation allergens: milk. Cross-contact and facility statements have not been established.
Sourcing notes
Supplier names, origins, evidence links, and any variability notes will be attached ingredient by ingredient after verification.
Formulation principles
Keep the list legible. Explain each role. Qualify every claim. Publish changes when the formula changes.
Manufacturing
Manufacturing partner, process controls, testing approach, and facility allergen practices will be disclosed when confirmed.
No. The collection is presented as a formulation-stage concept and is not yet for sale.
No. Every claim displayed on this site is marked provisional until its evidence and legal review are complete.
It may. The versioned ingredient and claim records are designed to make future changes visible rather than silent.
Sweetfaces
Explore the collection as it takes shape, or inspect every draft detail.
